A campaign for the reduction of food waste ran by intermarche supermarkets.
People are so consumerized to what they believe food should look like that there are tonnes
of fruit and vegetables deemed unsellable due to not meeting specified standards; therefore these go to waste.
Intermarche bought these "unsellable" products and showed the public that these Inglorious fruit and vegetables are more to what meets the eye. They are perfectly useful and tasty plus 30% cheaper.
The campaign ridicules our ideas of perfection calling the fruits "Hideous Orange" and "Grotesque Apple" They try to preach their "inner beauty"
No comments:
Post a Comment